Social Media Specialist

Beatrice Clothing is looking for a creative and detail-oriented Social Media Specialist to manage our Instagram and TikTok accounts, develop engaging content, and strengthen our brand presence in the fashion industry, particularly in menswear.

If you have a strong visual sense, enjoy exploring social media trends, and are passionate about fashion and digital content, we’d love to have you on our team!

Key Responsibilities

• Develop and execute monthly content calendars for Instagram and TikTok.

• Generate creative content ideas based on content pillars and marketing campaigns, including promotions, styling tips, engagement content, and behind-the-scenes activities.

• Coordinate with production teams, photographers, videographers, and talents during photoshoots and content production.

• Write engaging captions, headlines, and calls to action (CTAs) that align with the brand’s identity.

• Manage daily social media activities, including uploading content, responding to comments and direct messages, and engaging with the online community.

• Coordinate and monitor boosted posts in collaboration with the Marketing team.

• Track social media performance metrics, including reach, views, engagement rate, and follower growth, and prepare monthly performance reports.

• Stay updated on social media trends and propose new content formats to improve audience engagement and brand awareness.

Qualifications

• Minimum Diploma (D3) or Bachelor’s degree (S1) in Communications, Marketing, Design, or a related field.

• Minimum 1–2 years of experience in social media management. Fresh graduates with a strong and relevant portfolio are welcome to apply.

• Familiar with Instagram and TikTok features, including Insights and Analytics.

• Strong Indonesian copywriting skills; English proficiency is a plus.

• Basic video editing skills using CapCut, Canva, or similar tools.

• Good visual taste and a genuine interest in fashion, particularly menswear.

• Creative, detail-oriented, proactive, and able to meet deadlines.